Businesses making use of retail system services would do well to focus on their summer products at this time, as new research has just revealed that the average Brit will spend £520 on barbecues this year.
According to TopCashback.co.uk, one in three people believe summer to be the most expensive season, with the majority hosting four barbecues during the warmer months and spending £100 on each one – although 18 per cent of the population will spend up to £300 hosting a barbecue for family and friends.
On top of holding four barbecues, they’ll also go to four, spending £30 on gifts, drink and food each time. Yet money worries are ever-present it would seem, with 40 per cent concerned that they won’t have enough cash to cover their summer expenditure.
“Summer can easily be an expensive season as we do more activities outside to make the most of the inviting weather, which can drive up costs with barbecues, picnics, days out and visits to amusement parks,” consumer affairs editor with the company Natasha Rachel Smith said.
Retailers can make the most of people’s willingness to spend at this time of year by promoting their barbecue-related products and ensuring that they’re seen. Even businesses that don’t necessarily sell barbecue goods can get in on the act – for example, clothes companies could come up with the perfect outfit for a barbecue and market that instead.
Alternatively, music retailers could come up with the perfect summer playlist to play at a barbecue and use that to market their new range of stereos.