Facial Recognition Technology In store ‘Creepy For Most UK Shoppers’

Businesses using retail hardware support that are considering using facial recognition technology in their stores in the UK so as to display product recommendations based on age and gender may want to think again.

This is because new research from RichRelevance has found that seven out of ten shoppers in the UK consider this to be creepy, while 76 per cent feel much the same way when they’re greeted by their names when entering a store because their phones have signalled their entrance.

That said, the personalised shopping experience does have some appeal for consumers in the country. It was found that 72 per cent of those asked thought that personalisation of product recommendations based on shopping habits was ‘cool’, while 63 per cent liked having a personalised map on their smartphones showing them where items were located in store.

RichRelevance’s Diane Kegley said: “Personalisation in the form of facial recognition or personal greeting at store entrance may not be welcome, but we’re seeing a trend of younger consumers who are open to a connected shopping experience—receiving recommendations delivered within their personal space like dressing rooms and smartphones, and allowing in-store tracking if it means getting a better deal.”

This comes after the British Retail Consortium found that digital sales for the retail industry were up by 9.9 per cent in May – suggesting that technology will have an increased role to play for retailers and businesses as the years go on. Focusing on this at this time could well prove beneficial.

Summer BBQs ‘Cost £520 On Average’

Businesses making use of retail system services would do well to focus on their summer products at this time, as new research has just revealed that the average Brit will spend £520 on barbecues this year.

According to TopCashback.co.uk, one in three people believe summer to be the most expensive season, with the majority hosting four barbecues during the warmer months and spending £100 on each one – although 18 per cent of the population will spend up to £300 hosting a barbecue for family and friends.

On top of holding four barbecues, they’ll also go to four, spending £30 on gifts, drink and food each time. Yet money worries are ever-present it would seem, with 40 per cent concerned that they won’t have enough cash to cover their summer expenditure.

“Summer can easily be an expensive season as we do more activities outside to make the most of the inviting weather, which can drive up costs with barbecues, picnics, days out and visits to amusement parks,” consumer affairs editor with the company Natasha Rachel Smith said.

Retailers can make the most of people’s willingness to spend at this time of year by promoting their barbecue-related products and ensuring that they’re seen. Even businesses that don’t necessarily sell barbecue goods can get in on the act – for example, clothes companies could come up with the perfect outfit for a barbecue and market that instead.

Alternatively, music retailers could come up with the perfect summer playlist to play at a barbecue and use that to market their new range of stereos.